Huggins Outboard – 4 generations and going strong

As a Yankee, Snowbird, Northerner, or whatever I might be called as a result of my Midwestern roots, I heard the term “Southern Gentleman” from time to time. When I was stationed at Dobbins Air Force Base, Marietta, Georgia, I began to understand what that meant. I had a neighbor who I came to regard as a real Southern Gentleman. I consider the four generations of the Huggins family of Huggins Outboard in Albany, Georgia to be the epitomes of Southern Gentlemen.

I did not have the honor of meeting Frank Huggins who started the family business in 1941 while also holding down a full time job. He had the entrepreneurial spirit to start Huggins Outboard in a dirt floor garage with galvanized tin siding. He passed away in early 1979. However, I have had the good fortune know the second generation of Huggins Outboard entrepreneurs, Bill Huggins, for many years. In fact, Bill was a key member of my dealer council for a while when I was head of outboard sales for OMC.

I was saddened when Bill called me a few months ago to tell me that his son Richard had died from bladder cancer. But when he told me that Richard’s son, the fourth generation, was coming to Huggins Outboard to take over the dealership, I was moved to write an article for Soundings Trade Only about this remarkable family. Richard’s son Matthew Huggins, a CPA, recently resigned from Draffin & Tucker, a corporate accounting firm, to become the fourth generation to head up Huggins Outboard. And Matthew has the good fortune of having his grandpa Bill Huggins to coach him as he takes over running the business.

Click to read the full story that I wrote about the four generations of Huggins Outboard, “Profit is Not a Dirty Word” in case you didn’t see it in the September 2014 issue of Soundings Trade Only. (Reprinted with permission from Soundings Trade Only.)

About Ben H. Sherwood

Ben H. Sherwood is a marine industry veteran and a marketing consultant who operates Sherwood Marine Marketing in Pleasant Prairie, Wis. For more info, click About on the main menu.

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