Remembering an Industry Icon

Charlie Strang

Last fall, after 25 years as a columnist in boating trade magazines, I decided it was time to work on some other projects, so I told the Editor of Soundings Trade Only, Bill Sisson, that I wouldn’t be writing any more columns.

However, when Charlie Strang passed away on March 11, 2018, Bill sent me an email asking if I would do a special article regarding Charlie. How could I say no to that? In fact, I felt very honored to be asked to do this and told Bill I would be happy to write the article. And it was an honor. Charlie was President and later Chairman of the Board for many of the 30 years that I worked for Outboard Marine Corporation, starting as a District Sales Manager shortly after being released from active duty in the Air Force.

Everyone who knew Charlie and those who worked at OMC considered him a brilliant man and also very friendly. It was a pleasure to know him. So here is “Remembering an Industry Icon” that was published in the May 2018 issue of Soundings Trade Only. And many thanks to Skip Hegel, Tad Whitten, Earl Bentz, and Edgar Rose for sharing their comments regarding Charlie.

About Ben H. Sherwood

Ben H. Sherwood is a marine industry veteran and a marketing consultant who operates Sherwood Marine Marketing in Pleasant Prairie, Wis. For more info, click About on the main menu.

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