Sherwood Marine Marketing
Four Winns
Keller Marine
MRAA

 

Merry Christmas and Happy New Year

Posted by on December 22nd, 2009 (3 comments)

I am not what is often referred to as a “politically correct” guy so I am wishing all of you a very Merry Christmas…not a vanilla “Happy Holidays.” If perchance my Christmas greeting makes you uncomfortable, what can I say, except to point out that Christmas is what the December 25th holiday is all about.

I also wish everyone a Happy New Year. And we all hope that 2010 will be a happy year. All of us involved in this industry hope and pray that this upcoming year will be much better than 2009. Frankly, I am enough of an optimist to believe that it will be better based on my 50 years of involvement in the marine industry. I have seen several recessions come and go over the years. The economy and the marine industry have always rebounded from the downturns and this one will be no different. It will come back… and I think we will see it rebound in 2010. …  [ READ MORE of this article and comment ]

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Horse Trading – Really!

Posted by on December 14th, 2009 (No comments)
We trade for anything!

We Trade for Anything!

One time when I was a Chevy dealer, I ran some ads with the headline, “We trade for anything” just to see if it would generate some traffic and sales. I even put my old restored pony buggy in the showroom with a sign that read the same.

Shortly after the ad ran, a retired farmer stopped by to check out a used pickup truck that I had on the lot. It had high miles but the engine and body were both good. One of the salesmen took him for a test drive and he seemed very interested. He came back a couple of days later and talked to the salesman again about the truck, expressed strong interest but then left. A day or two after that back he came again, but this time he insisted he had to talk to me. He said he wanted to buy the truck but didn’t quite have enough money. He then asked if I would take his horse on trade. Really. I didn’t expect a horse trade from my ads. …  [ READ MORE of this article and comment ]

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How much of safety is the boater’s responsibility, and how much is enough?

Posted by on December 8th, 2009 (3 comments)

SwampedPhoto-eBy US Coast Guard statistics, in 2008 there were 4784 boating accidents, 3331 injuries (a record low), and 709 deaths. The same sources estimate 83.6 million Americans boating and 12.7 million boats registered at the state level. They speculate that there are between 4 and 25 million canoes, kayaks, etc. not registered. You do the math. Regardless of whether you choose accidents, injuries or deaths for the numerator and boaters or boats for the denominator, the incidence of mayhem is very small. Most of the results will have 7 zeros after the decimal point before you reach a real number in the percentage calculation. Our sport is pretty safe, and we can be very proud of that as industry professionals. …  [ READ MORE of this article and comment ]

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