Sherwood Marine Marketing
Four Winns
Keller Marine
MRAA

 

Handling an Irate Customer

Posted by on April 29th, 2009 (3 comments)

Excerpted and adapted from How to Succeed in Marine Retailing by Ben H. Sherwood

It is inevitable that from time to time you will have an irate customer in your store. Whatever made the customer upset may be real or perceived. Either way, how you or your personnel handle such situations can keep or lose customers. …  [ READ MORE of this article and comment ]

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The Importance of In-Store Signs

Posted by on April 15th, 2009 (No comments)

Excerpted and adapted from How to Succeed in Marine Retailing by Ben H. Sherwood

Some customers don’t want to be waited on when they first enter your store. Greet them, but if they don’t want to be waited on, leave them alone for a while. This is where signs kick in. In-store signs are silent workers. …  [ READ MORE of this article and comment ]

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